The Business of Art and the Reality of Art as a Business
For a lot of artists the business of selling their art does not come naturally. The unfortunate end of this reality stick often goes untouched because of inexperience, indifference or a classic case of avoidance behavior. Whatever the reason or excuse, if you want to make money from your art, or increase your profits, you need to know more about business fundamentals.
Sponsors Volcano Art Center and the Hawaii Museum of Contemporary Art (HMOCA) are offering The Business of Art workshop. Instructor Ira Ono, Volcano resident and Big Island artist, will help you navigate the basic business principles in this one day intensive workshop. From the initial pros and cons of being your own boss to copyright basics to branding your product, you’ll discover what’s right for you and your art. Gain unique insights, which are realistic and result in profitable solutions. Topics will include: Pricing your product for profit, Focus on galleries / Gift Shops, Trade Show Visual Merchandising, Affordable display techniques, Fool proof presentations, internet marketing and getting free publicity.
Ira Ono is a multi-faceted visual and performing artist well known in Hawaii for his fresh and innovative work. Ira is an artist who engages the viewer with a wide range of media and subject matter. He’s an internationally known artist with works in the Hawaii State Art Museum and private collections in the U.S., Europe and Japan. He is the director and founder of Volcano Garden Arts.
When: Saturday, July 19 from 9:00am - 4pm
Where: at the Hawaii Museum of Contemporary Art in Hilo.
Cost: for the full day workshop is $36 for VAC or HMOCA members and $45 for non-members.
Participants are encouraged to bring sample art work for Ira to review. To register please contact Volcano Art Center at (808) 967-8222 or visit www.volcanoartcenter.org.
